Privacy Policy

Privacy Policy (GDPR/UK GDPR)

Last updated:28/08/2025 

1. Who we are (Data Controller)

Aquenity is the data controller for personal data processed via our website, store, and products, including SpaPilot™ and E.W.A. (Easy Water Analysis).

2. What data we collect

  • Identity & contact: name, email, phone, billing/shipping address.
  • Order & payment: order details, payment method (processed by our payment provider; we do not store full card details).
  • Account data: login credentials (hashed), preferences, support history.
  • Device & product usage (SpaPilot™/E.W.A.): device identifiers, firmware/version, configuration, logs, schedules, and water metrics (e.g., pH, ORP, temperature) when linked to your user account.
  • Technical data: IP address, browser, operating system, app version, and cookie identifiers.
  • Communications: emails, chat, and feedback you send to us.

3. Why we use your data (purposes)

  • To process orders, deliver products, and provide customer support.
  • To operate and improve SpaPilot™/E.W.A. features, reliability, and security.
  • To send essential service updates (e.g., firmware/app changes, safety or product notices).
  • To manage your account and authentication.
  • To comply with legal, tax, and accounting obligations.
  • With your consent, to send optional marketing/newsletters (you can opt out anytime).

4. Legal bases (GDPR Art. 6)

  • Contract: to fulfill your purchase and provide services.
  • Legitimate interests: to improve products, prevent fraud/abuse, and secure our services.
  • Consent: cookies for analytics/marketing; newsletters; certain diagnostics where required.
  • Legal obligation: invoicing, tax, and compliance requirements.

5. Cookies & similar technologies

We use cookies for essential site functions, analytics, and (if you consent) marketing. You can change settings via your browser and/or our cookie banner. For details, see our Cookie Policy.

6. Sharing your data

We do not sell your personal data. We share it only with trusted processors as needed to run our business:

  • E-commerce & hosting: our store/platform provider (e.g., Shopify).
  • Payments: payment gateways (e.g., Stripe, PayPal), subject to PCI-DSS.
  • Logistics: warehousing and delivery partners.
  • Support & analytics: ticketing, email, and analytics providers.
  • Manufacturing/service: our product supplier(s) for warranty and technical diagnostics (only as necessary).

All processors act under contract and only per our instructions.

7. International transfers

If data is transferred outside the EEA/UK, we use lawful safeguards (e.g., EU/UK Standard Contractual Clauses and additional measures) to protect your information.

8. Retention

  • Orders, invoices, and tax records: typically kept for 7 years (legal obligation).
  • Accounts/support: kept while you have an account or as needed to provide support.
  • Device/product logs: kept for the minimum time needed to ensure performance, security, and service quality.
  • Marketing data: until you opt out or withdraw consent.

9. Your rights

Under GDPR/UK GDPR you have the right to:

  • Access your data and obtain a copy.
  • Correct inaccurate or incomplete data.
  • Delete your data (“right to be forgotten”).
  • Restrict or object to processing, including direct marketing.
  • Data portability (receive your data in a machine-readable format).
  • Withdraw consent at any time (where consent is the basis).

To exercise your rights, contact us at info@aquenity.com. We may need to verify your identity before fulfilling requests.

10. Children’s privacy

Our services are not directed to children. We do not knowingly collect data from children. If you believe a child has provided personal data, please contact us and we will take appropriate action.

11. Security

We use industry-standard measures (encryption in transit, access controls, secure infrastructure) to protect your data. No method is 100% secure, but we continuously improve our safeguards.

12. Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to lodge a complaint with your local Data Protection Authority in the EEA/UK.

13. Changes to this policy

We may update this policy from time to time. We will post any changes here and adjust the “Last updated” date above. Significant changes will be communicated where appropriate.

Contact
Luvo AB
Gulsparvsvägen 3, 352 42, Växjö, Sweden
Email: Info@aquenity.com
Support hours: [Mon–Fri, 09:00–17:00 CET/CEST]